My Blogs

I have two Gen Z kids, so I’m always curious what’s going on in their generation. Gen Z are those born 1995-2015, so the oldest are now 26 and very much able to make larger purchasing decisions (well, not my kids…). Selling to Gen Z might seem as complex as cracking...

Are you ready to dive into the all-new, 2024 version of brand storytelling using video, where every frame draws your ideal customers closer and builds trust? Buckle up, because we're about to embark on a narrative journey that's more gripping than your favorite...

Hey there, marketing adventurers! Ever feel like you’re shouting into a void, trying to be heard over the cacophony? Fear not! Let’s embark on a quest to slice through that noise like a hot knife through butter, all while keeping it as cool as a cucumber.How Do You...

What is a Brand Mosaic?A Brand Mosaic is my new brainchild that’s at the top of my list for 2024 marketing trends. It makes the old one-and-done Brand Story look as outdated as a fax machine. Instead of dropping a single, polished tale, think of it as an endless...

It’s rare that a cold sales email gets my attention and convinces me to open it. It’s even rarer still that I read the whole thing and write back to the complete stranger. That’s exactly what I did after receiving this email. I told Alan that I am not a prospect for...

Happy Spooky Season! If you haven’t caught on by now, one of my favorite topics to share is content marketing. Today, I’ll be answering the question, “How can content marketing help a business?” I’m going to share five awesome reasons why content marketing is...