Save Time by Creating an Easy Process Like This.
Have extra time these days? I didn’t think so. That’s why it’s important to be strategic with every marketing piece you generate. Here are some ideas, so you can squeeze as much value out of your time as possible with 10 ways to repurpose one marketing video instead of reinventing the wheel.
- Create a video with three tips for your audience.
- Next, use Otter.ai to transcribe your video into a blog post. It’s free.
- Skip the first two steps and go to ChatGPT and have it write a blog post for you. Edit it into your own voice though.
- Next, pull each of the three tips from your blog post, and turn each one into a separate social media post. I use Canva for this.
- Another idea is to turn your transcription into a white paper. Use that as a lead generator on your website (i.e. “sign up here and get a free eBook”)
Still with me? Great…Here are the last five.
- Another one of the 10 ways to repurpose one marketing video is to use ChatGPT or a similar AI tool to rewrite the blog slightly, then post it as a Newsletter on LinkedIn. DON’T ever post the same content word-for-word on your website and LinkedIn – it angers the SEO gods!
- LinkedIn Carousels are all the rage. It’s basically a visual representation of your tips, with one tip and an eye-catching graphic per page.
- Next, you can use your tips to create an infographic. Try a tool like easel.ly or visme.co to easily create it for you.
- Create an email sequence like this to drip out tips one at a time.
- Lastly, edit the video to separate out different tips to post as Facebook Stories or Instagram Reels. Try AI tools like Vidyo or Supercreator to make editing quick and easy.
I hope you’re able to save some time using at least a couple, if not all, of these 10 ways to repurpose one marketing video. Let me know if you have other ideas to add to this list!
Want more AI and marketing ideas? Read this blog.
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