by Shawna Suckow, CSP | May 26, 2023 | Brand Mosaic, Branding, Marketing
Greetings, fellow brand enthusiasts! Today, we delve into the captivating realm of brand storytelling and uncover the top four reasons that answer the question: why do you need a brand story (or rather, multiple brand stories – more on that later). In the...
by Shawna Suckow, CSP | May 15, 2023 | Brand Mosaic, Branding, Marketing
(and why does my business need one?) In the past, the biggest brands in the world have spent billions and decades of research on how to develop the perfect brand story. The hope was that it developed customer loyalty by consistently reminding them of the brand’s...
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