Are you ready to dive into the all-new, 2024 version of brand storytelling using video, where every frame draws your ideal customers closer and builds trust? Buckle up, because we’re about to embark on a narrative journey that’s more gripping than your favorite binge-worthy series.

Why is Video Storytelling so Important for Brands?

It’s using visuals to tell a story that grips the viewer, evokes emotions, and leaves a lasting impression. It’s not just about showcasing a product; it’s about creating a narrative that viewers can connect with on a deeper level, making your brand trustworthy and unforgettable. Storytelling gives your brand a voice, personality, and emotional depth, transforming it from a mere logo into a character in your audience’s life story.

What is a Brand Mosaic?

A typical brand story video is the intersection of your brand’s mission and personality. It’s your chance to show the world who you are, what you stand for, and why you matter. BUT NOTE: for 2024, we’re not just talking about a singular brand story video. That’s so 2023! We’re focused on collecting lots of one-off stories interspersed with tales from your staff, customers, suppliers, and community, captured in video form.

For 2024, you must create a Brand Mosaic – each byte-sized (see what I did there?) piece telling one tale of a day-in-the-life of your company. When looked at altogether, they weave a beautiful image of who you are as an organization.

Mosaics are beautiful in their imperfection. We’re striving for consistency, approachability, and realism. Your phone camera will do the trick – really! Everyone in your company has stories to tell that can each become part of the Mosaic. Stories of something funny that happened that day, or a milestone work anniversary, or a way they solved a customer’s issue in a unique way. All of these contribute to your Brand Mosaic.

Simply drip out each video one at a time, and over time, your Mosaic grows. So does your audience’s attention and trust.

This isn’t ever a dry sales pitch; it’s a piece-by-piece journey into the soul of your brand. Whether it’s the tale of your founding, the impact you’ve made on customers’ lives, or the values that drive your mission, each 30-second to 3-minute video is a micro-connection where you can plant a tiny bit of memorability and likeability with your audience.

Ready to turn your brand into a legend through the power of storytelling? Swing by www.shawnasuckow.com for a treasure of ideas to continue your quest. Subscribe to the blog for your regular dose of storytelling spells, or set up a meeting to do a deep dive into your brand. Let the storytelling begin!

If you’d like to read more about how to sell to Gen Z in 2024, check out this blog next!