I have two Gen Z kids, so I’m always curious what’s going on in their generation. Gen Z are those born 1995-2015, so the oldest are now 26 and very much able to make larger purchasing decisions (well, not my kids…).

Selling to Gen Z might seem as complex as cracking an ancient code, but it’s more about vibing with a generation that prizes realness over perfection. So, how do you win over these discerning souls?

💖 Authenticity and Transparency: The Heartbeat of Trust

Gen Z can sniff out insincerity a mile away (I call it the BS-o-meter). They’re drawn to brands and people that share their journey, warts and all. Perfection? Outdated. Realness? More, please. Transparency isn’t just a buzzword; it’s the foundation of trust. Be open about your sales practices, pricing, and principles. With Gen Z, the why behind your brand matters as much as the what.

Here’s how you can piece together your Brand Mosaic without needing to call in the Hollywood heavyweights:

😂 Humor: The Universal Connector

Nothing builds bridges like a good laugh. Genuine, relatable humor can make you approachable and memorable. Remember, this is the generation that made Dad Jokes possible.

📱 Social Media: The Digital Lifeline

For Gen Z, existence without social media is unfathomable. But it’s not about bombarding them on every platform. Find out where they hang out—is it TikTok, Instagram, or elsewhere? Engage in meaningful conversations, not monologues. It’s about connection, not just promotion.

🌈 Diversity and Inclusion: Beyond Buzzwords

Gen Z is a mosaic of diversity, expecting brands to mirror the real world. It’s about meaningful representation across all spectrums. Showcasing diverse voices and stories isn’t just nice; it’s necessary. It resonates deeply with Gen Z’s values and can forge stronger brand connections. Make sure all your sales materials reflect this.

🎨 Visual Content: The Currency of Attention

With dwindling attention spans, impactful visual content is gold. Bold, creative, and story-driven visuals can cut through the noise, making your brand stand out. Remember, it’s about crafting an instant connection that compels engagement.

🌍 The Power of Peer Endorsement

Testimonials from their peers are inherently more trustworthy than those of different generations. Ask current Gen Z clients to give you video testimonials for the ultimate impact.

Selling to Gen Z isn’t just about transactions; it’s about crafting genuine connections and understanding their values. Embrace authenticity, engage with purpose, and remember—it’s about resonating with a generation eager to make their mark. I remember feeling the same way, but as a Gen Xer myself, that was about a zillion years ago.