Welcome back, fabulous content creators! Today, we are diving into how to create a marketing video for YouTube. Get ready for some tips on how to craft an irresistible marketing video that will leave your audience craving more. We’ll cover everything from avoiding common blunders to embracing your inner Spielberg. So, grab your popcorn, and let’s roll!
Step 1: The Power of Research
Before you jump into the exhilarating world of creating your YouTube marketing video, let’s take a moment to appreciate the importance of thorough research. Trust me, skipping this step is like trying to navigate a treacherous jungle without a compass—it’s a common pitfall that can lead to getting lost in the vast YouTube wilderness.
Your mission is to understand the topic you want to cover inside out. What gets your target audience buzzing with excitement? What burning questions keep them up at night? By delving deep into their interests and preferences, you’ll uncover the secret formula to creating videos that hit all the right notes.
Now, you may be wondering, “Where do I find these golden nuggets of information?” Luck for you, I’ve got the answer! The World Wide Web has a plethora of tools to unlock the mysteries of your audience’s desires. Google AdWords is like a treasure map, guiding you toward valuable keywords and search trends. SEMrush opens the door to a world of insights, revealing what your audience is typing into the search bar. And let’s not forget about AskThePublic.com, a free resource that allows you to tap into the minds of your audience by revealing their most asked questions.
Step 2: Your Handy-Dandy Checklist
The next thing on your to-do list, believe it or not, is creating and sticking to a checklist. Having a well-organized checklist will keep you on track, ensuring you cover all the essential elements. So, let’s talk about what your checklist should include.
1. Your Title
Your title is like the marquee of a Hollywood blockbuster—it needs to entice viewers and cut through the noise. To ensure maximum impact, your title should match a popular search term. Remember those websites I told you about for doing research? Use those key phrases word-for-word that people are already typing into their search engines.
2. Thumbnails
Thumbnails are flashy posters that beckon viewers to click and explore your video. Craft a thumbnail that captivates with a compelling hook that is different than your video title, leaving viewers unable to resist the temptation to discover what’s inside. Your thumbnail should ooze professionalism and align with your brand identity. Incorporate your brand colors, and if it’s a solo performance, feature your charming face. If you’re conducting an interview, showcase the personality of your guest.
3. The Outcomes
As you kick off your video, it’s essential to entice your audience right from the start. In the first few seconds, address the challenges your viewers might be facing and present yourself as the solution. A well-crafted introduction paves the way for a lasting connection with your audience, making them eager to explore more of your content.
4. Splash Video
A splash video is a thrilling montage that showcases your expertise and personality in a rapid, eight-second burst of excitement. Platforms like Fiverr offer affordable options to create these attention-grabbing gems. Once created, you can reuse them across multiple videos, amplifying their impact and saving you valuable time.
5. Your Content
With your audience hooked, it’s time to deliver the heart of your video—the content itself. Start by summarizing the three key points you’ll cover. Remember, your aim is to provide valuable insights, actionable tips, or engaging storytelling that leaves a lasting impact. Delivering these promises builds trust and loyalty among your audience, transforming them into avid followers who eagerly anticipate your next release.
6. Bumper Video
You’ve poured your heart and soul into creating an engaging and informative video, but what happens after the final scene? This is what I like to call a Bumper Video. Think of it as the grand finale, the closing act that leaves a lasting impression on your viewers. It appears after you’ve delivered your call to action, which prompts your audience to take the next step. You can include your logo, an eye-catching image, or even some subtle movement to add visual interest.
Mastering the Deployment Phase
Congratulations! You’ve successfully recorded your first captivating video. And now… it’s time to record several more. The key here is efficiency and productivity. You don’t want to go through the process of recording, editing, and publishing one video at a time. Instead, consider batching your video recordings. Set aside dedicated time to record several videos in one go. This approach allows you to maintain a consistent flow, energy, and style throughout your recordings. When batching your videos, it’s essential to keep things fresh and dynamic. Changing your outfits occasionally adds variety and visual interest to your content.
Once you’ve completed your batch recording session, it’s time to hand off your raw footage to your trusty video editor. By sending them all the videos at once, you can streamline the editing process and ensure a consistent editing style across your content. This step frees up your time to focus on other aspects of your content creation journey.
Now, let’s talk about scheduling your videos. Consistency is key when it comes to building an audience and maintaining their interest. Determine the frequency that works best for your target audience and aligns with your goals. For some, a weekly or monthly video release schedule may be sufficient. However, if you’re eager to make a big impact and establish a strong presence, consider a more ambitious schedule.
As you prepare to publish your videos, don’t forget those thumbnails from the checklist. Rather than settling for a frozen frame from your video, it’s time to level up your visual game. Uploading a captivating and enticing thumbnail can significantly increase the click-through rate and attract more viewers. Luckily, you don’t need to be a design expert or break the bank to create stunning thumbnails. Platforms like Canva.com offer free and affordable options to help you design professional-looking thumbnails that stand out in the crowded YouTube landscape.
Are you still with me?
I know that was a lot of information and it might seem overwhelming, but once you’ve got your checklist and a routine down, it’s smooth sailing!
If you’d like to read more about keyword research for your videos, check out this blog next!
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