by Shawna Suckow, CSP | Sep 5, 2024 | Branding, Marketing, Uncategorized
It was a busy Friday night at our favorite casual steak restaurant. We were seated, and after a few minutes, a middle-aged woman came up and introduced herself. “Hi, I’m Heidy, your server for the evening. I have to warn you…tonight is my first night on my own without...
by Shawna Suckow, CSP | Aug 12, 2024 | Branding, Marketing, Uncategorized
In my research of post-pandemic marketing, the larger the company, the slower they’ve been to adapt. While larger companies have the advantage of larger budgets and more staff, smaller companies have always had the advantage when it comes to being nimble. ...
by Shawna Suckow, CSP | Jul 19, 2024 | Uncategorized
In today’s tech-savvy world, it seems like everyone is hopping on the digital business card bandwagon. While digital cards might have their perks, let’s take a moment to appreciate the magic of the good old, printed business card. Yes, you heard that...
by Shawna Suckow, CSP | Jul 8, 2024 | Marketing, Personal Branding
(and why it matters more than ever in business) For many millennia, people would gather around a fire and listen to stories of their ancestors. Before reading became a thing, it was the only way to ensure knowledge was carried from generation to generation. Fast...
by Shawna Suckow, CSP | Jun 18, 2024 | Customers and Prospects, Marketing
In today’s cacophony of ads, tweets, and influencers, trust is scarce and precious. According to my team’s latest poll, a whopping 98% of people trust organizations less than they did a decade ago. I’ve deemed it a Trust Crisis, and it’s reshaping how we...
Recent Comments