by Shawna Suckow, CSP | Sep 11, 2023 | Brand Mosaic, Personal Branding
Welcome back! Today, we’re diving into one of my favorite topics – brand stories. But, more specifically, how to create a good brand story. I get it, diving into this creative process can feel daunting and overwhelming, but I have three pieces of wonderful...
by Shawna Suckow, CSP | Sep 4, 2023 | Artificial Intelligence, Social Media
If there’s one thing social media is, it’s always changing. I mean always. It seems like every week there’s a new platform or one of the big guns has changed its algorithm again and it’s time to learn something new. Staying up to date is vital, but how could anyone...
by Shawna Suckow, CSP | Aug 28, 2023 | Customers and Prospects, Marketing, Websites
In today’s World Wide Web era, your website plays matchmaker between your business and potential customers. It’s essentially your brand’s Tinder profile – swipe right material or a quick left-dismissal. Since today we’ve all got the attention span of a caffeinated...
by Shawna Suckow, CSP | Aug 21, 2023 | Branding, Marketing, SEO, Social Media
Hello! Welcome to 2023, where marketing your business doesn’t have to feel like a high-stakes poker game with your budget. Contrary to what the “experts” might imply, there’s a secret stash of creative ways to put your business in the spotlight...
by Shawna Suckow, CSP | Aug 14, 2023 | Marketing, Personal Branding
Welcome back, my lovelies! The public health emergency may have ended, but that doesn’t mean the effects of the pandemic are gone. Today, I’m going to be sharing how consumer behavior during the pandemic and what actions you can take to keep your business thriving...
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