by Shawna Suckow, CSP | May 26, 2023 | Brand Mosaic, Branding, Marketing
Greetings, fellow brand enthusiasts! Today, we delve into the captivating realm of brand storytelling and uncover the top four reasons that answer the question: why do you need a brand story (or rather, multiple brand stories – more on that later). In the...
by Shawna Suckow, CSP | May 15, 2023 | Brand Mosaic, Branding, Marketing
(and why does my business need one?) In the past, the biggest brands in the world have spent billions and decades of research on how to develop the perfect brand story. The hope was that it developed customer loyalty by consistently reminding them of the brand’s...
by Shawna Suckow, CSP | Apr 20, 2023 | Branding, Marketing, Uncategorized
TLDR: Because Nobody Likes a Desperate Sales Pitch on Repeat. Picture this: a desperate marketer chasing you down the street, waving a flashy sign and screaming, “BUY OUR PRODUCT! WE’RE THE BEST!” Can’t you just picture the crowds scattering as if...
by Shawna Suckow, CSP | Mar 24, 2023 | Brand Mosaic, Branding, Marketing
In the ever-evolving world of branding, where attention spans last about as long as a sneeze in a hurricane, it’s essential to build a brand story that not only stands out, but leaves a lasting impression. Today, we embark on a journey to uncover the secrets...
by Shawna Suckow, CSP | Feb 24, 2023 | Branding, Marketing
Whether it’s your personal brand or your company’s brand story, stories are the key. As a former corporate buyer, I’ve spent the latter part of my career sharing the secrets of how companies can break through the noise to reach their desired customers more easily....
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