My Blogs
Why is Storytelling Important in Marketing?
TLDR: Because Nobody Likes a Desperate Sales Pitch on Repeat. Picture this: a desperate marketer chasing you down the street, waving a flashy sign and screaming, "BUY OUR PRODUCT! WE'RE THE BEST!" Can’t you just picture the crowds scattering as if Godzilla were...
How do you Build a Brand Story that Stands Out Today?
In the ever-evolving world of branding, where attention spans last about as long as a sneeze in a hurricane, it's essential to build a brand story that not only stands out, but leaves a lasting impression. Today, we embark on a journey to uncover the secrets behind...
17 Story Ideas to Create a Rock-Solid Brand
Whether it’s your personal brand or your company’s brand story, stories are the key. As a former corporate buyer, I’ve spent the latter part of my career sharing the secrets of how companies can break through the noise to reach their desired customers more easily....