My Blogs
The Trust Crisis in America: Why 98% of Us Have Serious Trust Issues
In today's cacophony of ads, tweets, and influencers, trust is scarce and precious. According to my team’s latest poll, a whopping 98% of people trust organizations less than they did a decade ago. I’ve deemed it a Trust Crisis, and it's reshaping how we market, sell,...
How to Sell to Gen X in 2024
(Complete with real 1980s song lyrics and fake album covers!) A.I. captured my generation pretty perfectly. I could have been any one of these girls. #BigHairDontCare Ah, Generation X. My generation. The often overlooked middle child in the generational lineup,...
How to Sell to Gen Y in 2024
(Complete with real 1990s song lyrics and fake album covers!) (OK so A.I. still can’t spell when generating images!) Navigating the Millennial market is like stepping into a "Wonderwall" of digital fluency, sprinkled with a bit...