My Blogs
How to Create Your Brand Mosaic
What is a Brand Mosaic?A Brand Mosaic is my new brainchild that’s at the top of my list for 2024 marketing trends. It makes the old one-and-done Brand Story look as outdated as a fax machine. Instead of dropping a single, polished tale, think of it as an endless...
The Best Cold Outreach Email Award Goes to…
It’s rare that a cold sales email gets my attention and convinces me to open it. It’s even rarer still that I read the whole thing and write back to the complete stranger. That’s exactly what I did after receiving this email. I told Alan that I am not a prospect for...
How to Get Good at Sales
Welcome back, sales gurus! Today, I’m going to share some tips on how to get good at sales. Now, I’m specifically talking to those of you who sell high-ticket items, have long sales cycles, or are in an extremely competitive market. However, everyone else is more than...