by Shawna Suckow, CSP | Nov 14, 2024 | Branding, Customers and Prospects, Marketing
Recently, I conducted a poll that revealed a staggering statistic: 98% of us distrust businesses more than we did 10 years ago. This isn’t just a passing feeling; it’s a reflection of how deeply consumer trust has been eroding over time. I call this...
by Shawna Suckow, CSP | Jun 18, 2024 | Customers and Prospects, Marketing
In today’s cacophony of ads, tweets, and influencers, trust is scarce and precious. According to my team’s latest poll, a whopping 98% of people trust organizations less than they did a decade ago. I’ve deemed it a Trust Crisis, and it’s reshaping how we...
by Shawna Suckow, CSP | May 29, 2024 | Customers and Prospects, Marketing
(Complete with real 1980s song lyrics and fake album covers!) A.I. captured my generation pretty perfectly. I could have been any one of these girls. #BigHairDontCare Ah, Generation X. My generation. The often overlooked middle child in the generational lineup,...
by Shawna Suckow, CSP | Nov 6, 2023 | Customers and Prospects, Sales
Welcome back, sales gurus! Today, I’m going to share some tips on how to get good at sales. Now, I’m specifically talking to those of you who sell high-ticket items, have long sales cycles, or are in an extremely competitive market. However, everyone else is more than...
by Shawna Suckow, CSP | Oct 16, 2023 | Customers and Prospects
Welcome! I have some exciting insights to share with you today, and they offer a fascinating glimpse into the ever-changing prospect and customer communication preferences. If you’ve ever wanted to ask another fellow marketer, “How do you reach prospects and customers...
by Shawna Suckow, CSP | Oct 2, 2023 | Customers and Prospects
Welcome back! Today I’m going to answer the million-dollar question: how do you do B2B prospecting? If you’re in sales, you’ve known from Day 1 that standing out amongst the competition, building rapport, and gaining the trust of your prospects are all key components...
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