by Shawna Suckow, CSP | Nov 14, 2024 | Branding, Customers and Prospects, Marketing
Recently, I conducted a poll that revealed a staggering statistic: 98% of us distrust businesses more than we did 10 years ago. This isn’t just a passing feeling; it’s a reflection of how deeply consumer trust has been eroding over time. I call this...
by Shawna Suckow, CSP | Oct 17, 2024 | Branding, Marketing, Personal Branding
Have you ever wondered about the origin of the peanut butter and jelly sandwich? No? Well, I suppose I’m the weirdo here then, but stick with me (yes, that pun was intended). No, this post is not about the origin of the PB&J, although it spreads its magic...
by Shawna Suckow, CSP | Sep 24, 2024 | Branding, Marketing
It’s no secret that in today’s saturated market, consumers are fed up with hollow promises and empty marketing fluff. They’re craving something real, something that resonates on a deeper level. When my sister-in-law recently told me (well, really raved to me) about...
by Shawna Suckow, CSP | Sep 5, 2024 | Branding, Marketing, Uncategorized
It was a busy Friday night at our favorite casual steak restaurant. We were seated, and after a few minutes, a middle-aged woman came up and introduced herself. “Hi, I’m Heidy, your server for the evening. I have to warn you…tonight is my first night on my own without...
by Shawna Suckow, CSP | Aug 12, 2024 | Branding, Marketing, Uncategorized
In my research of post-pandemic marketing, the larger the company, the slower they’ve been to adapt. While larger companies have the advantage of larger budgets and more staff, smaller companies have always had the advantage when it comes to being nimble. ...
by Shawna Suckow, CSP | Jul 8, 2024 | Marketing, Personal Branding
(and why it matters more than ever in business) For many millennia, people would gather around a fire and listen to stories of their ancestors. Before reading became a thing, it was the only way to ensure knowledge was carried from generation to generation. Fast...
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