by Shawna Suckow, CSP | Jun 18, 2024 | Customers and Prospects, Marketing
In today’s cacophony of ads, tweets, and influencers, trust is scarce and precious. According to my team’s latest poll, a whopping 98% of people trust organizations less than they did a decade ago. I’ve deemed it a Trust Crisis, and it’s reshaping how we...
by Shawna Suckow, CSP | May 29, 2024 | Customers and Prospects, Marketing
(Complete with real 1980s song lyrics and fake album covers!) A.I. captured my generation pretty perfectly. I could have been any one of these girls. #BigHairDontCare Ah, Generation X. My generation. The often overlooked middle child in the generational lineup,...
by Shawna Suckow, CSP | May 9, 2024 | Marketing
(Complete with real 1990s song lyrics and fake album covers!) (OK so A.I. still can’t spell when generating images!) Navigating the Millennial market is like stepping into a “Wonderwall” of digital fluency, sprinkled with a bit of “Black or...
by Shawna Suckow, CSP | Oct 23, 2023 | Artificial Intelligence, Marketing, Personal Branding, Sales
Hi there! It’s time for the next installment of, “What are the current marketing trends”! If you’re thinking to yourself, “Shawna, didn’t you already give us this information a few weeks ago?” And you would be correct. However, it was actually three months ago, so we...
by Shawna Suckow, CSP | Oct 9, 2023 | Brand Mosaic, Content Marketing, Social Media
Hello, friends! Today, we are diving into how to use video marketing to grow your business. In case you missed it, the world recently endured a global pandemic and as a result, there have been significant changes in consumer behavior. Now more than ever, video...
by Shawna Suckow, CSP | Sep 25, 2023 | Customers and Prospects, Marketing
Trade shows stand as both exciting opportunities and significant investments for businesses of all sizes. Your success at these events is not solely determined by your booth’s aesthetics or the brochures you distribute. Success lies in your ability to capture...
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