by Shawna Suckow, CSP | Aug 14, 2023 | Marketing, Personal Branding
Welcome back, my lovelies! The public health emergency may have ended, but that doesn’t mean the effects of the pandemic are gone. Today, I’m going to be sharing how consumer behavior during the pandemic and what actions you can take to keep your business thriving...
by Shawna Suckow, CSP | Jul 24, 2023 | Personal Branding, Social Media
Hiya! Today, I’m going to unveil the magical secrets that will transform you into a true social media sensation and teach out how to make your social media stand out! With every platform bursting at the virtual seams, it’s like navigating a labyrinth...
by Shawna Suckow, CSP | Jun 19, 2023 | Marketing, Personal Branding
As the online world gets noisier and there’s more marketing content than ever thanks to Artificial Intelligence, it’s high time we embrace the power of authenticity in marketing. Forget about those pre-pandemic techniques where everything was shiny and...
by Shawna Suckow, CSP | May 26, 2023 | Brand Mosaic, Branding, Marketing
Greetings, fellow brand enthusiasts! Today, we delve into the captivating realm of brand storytelling and uncover the top four reasons that answer the question: why do you need a brand story (or rather, multiple brand stories – more on that later). In the...
by Shawna Suckow, CSP | May 15, 2023 | Brand Mosaic, Branding, Marketing
(and why does my business need one?) In the past, the biggest brands in the world have spent billions and decades of research on how to develop the perfect brand story. The hope was that it developed customer loyalty by consistently reminding them of the brand’s...
by Shawna Suckow, CSP | Mar 24, 2023 | Brand Mosaic, Branding, Marketing
In the ever-evolving world of branding, where attention spans last about as long as a sneeze in a hurricane, it’s essential to build a brand story that not only stands out, but leaves a lasting impression. Today, we embark on a journey to uncover the secrets...
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