by Shawna Suckow, CSP | Oct 9, 2023 | Brand Mosaic, Content Marketing, Social Media
Hello, friends! Today, we are diving into how to use video marketing to grow your business. In case you missed it, the world recently endured a global pandemic and as a result, there have been significant changes in consumer behavior. Now more than ever, video...
by Shawna Suckow, CSP | Sep 11, 2023 | Brand Mosaic, Personal Branding
Welcome back! Today, we’re diving into one of my favorite topics – brand stories. But, more specifically, how to create a good brand story. I get it, diving into this creative process can feel daunting and overwhelming, but I have three pieces of wonderful...
by Shawna Suckow, CSP | May 26, 2023 | Brand Mosaic, Branding, Marketing
Greetings, fellow brand enthusiasts! Today, we delve into the captivating realm of brand storytelling and uncover the top four reasons that answer the question: why do you need a brand story (or rather, multiple brand stories – more on that later). In the...
by Shawna Suckow, CSP | May 15, 2023 | Brand Mosaic, Branding, Marketing
(and why does my business need one?) In the past, the biggest brands in the world have spent billions and decades of research on how to develop the perfect brand story. The hope was that it developed customer loyalty by consistently reminding them of the brand’s...
by Shawna Suckow, CSP | Mar 24, 2023 | Brand Mosaic, Branding, Marketing
In the ever-evolving world of branding, where attention spans last about as long as a sneeze in a hurricane, it’s essential to build a brand story that not only stands out, but leaves a lasting impression. Today, we embark on a journey to uncover the secrets...
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