by Shawna Suckow, CSP | Feb 13, 2024 | Uncategorized
What is a Brand Mosaic? A Brand Mosaic is my new brainchild that’s at the top of my list for 2024 marketing trends. It makes the old one-and-done Brand Story look as outdated as a fax machine. Instead of dropping a single, polished tale, think of it as an endless...
by Shawna Suckow, CSP | Feb 7, 2024 | Uncategorized
It’s rare that a cold sales email gets my attention and convinces me to open it. It’s even rarer still that I read the whole thing and write back to the complete stranger. That’s exactly what I did after receiving this email. I told Alan that I am not a prospect for...
by Shawna Suckow, CSP | Oct 30, 2023 | Uncategorized
Happy Spooky Season! If you haven’t caught on by now, one of my favorite topics to share is content marketing. Today, I’ll be answering the question, “How can content marketing help a business?” I’m going to share five awesome reasons why content marketing is...
by Shawna Suckow, CSP | Apr 20, 2023 | Branding, Marketing, Uncategorized
TLDR: Because Nobody Likes a Desperate Sales Pitch on Repeat. Picture this: a desperate marketer chasing you down the street, waving a flashy sign and screaming, “BUY OUR PRODUCT! WE’RE THE BEST!” Can’t you just picture the crowds scattering as if...
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