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MARKETING STRATEGIES TO STAND OUT, BUILD TRUST, AND DRIVE RESULTS
Shawna's Marketing Keynote
The Marketing Mosaic© Strategy:
Stand Out, Build Trust, Drive Results in ANY Economy
The way people buy, trust, and engage with businesses has changed faster in the last five years than in the last fifty...and 2025 is already record-breaking.
Consumers are skeptical, drowning in content, and tuning out traditional marketing. Meanwhile, the economy is tightening, making it even harder to grab attention and get prospects to engage. Marketing strategies need to adapt NOW, or you’ll fall behind at a time when you can't afford it.
The good news? Businesses that adapt will dominate the rest of the decade. Shawna’s Marketing Mosaic approach will show your audience how to cut through the noise, earn trust, and create demand—even in uncertain times.
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Why Your Audience Needs This Keynote—Now More Than Ever
If your attendees…
🚫 Are frustrated because their marketing isn’t working anymore
🚫 Struggle to get engagement, leads, or conversions
🚫 Feel overwhelmed by changing consumer trends
🚫 Are sick of wasting time and money on strategies that don’t deliver…
They need to hear Shawna’s Marketing Mosaic approach.
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This isn’t just another marketing talk. This is a wake-up call—delivered with humor, candor, and real-world strategies that they can implement immediately.
What Attendees Will Walk Away With:
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A deeper understanding of timely consumer behavior trends so they know what's here and what's coming
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The 5 Goals of a Strong Marketing Mosaic©
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(so they can stop guessing what's working)
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Which content types are reaching overwhelmed, skeptical and fearful prospects most effectively
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The biggest marketing mistakes killing trust —and how to fix them
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A step-by-step blueprint to create a new marketing strategy that actually converts, without breaking the bank
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What They’ll Experience
This session isn’t a lecture—it’s a hands-on, interactive deep dive into what actually works right now to reach prospects.
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Shawna doesn’t just talk about consumer behavior shifts—she shows it. Attendees will experience firsthand how trust, engagement, and influence really work today through live audience-driven exercises, including:
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The B.S.-o-Meter – A hilarious, eye-opening movement-based activity that exposes why traditional marketing messages fail.
The Brand Trust Self-Assessment – Attendees will pinpoint their trust gaps and get real-time action steps to fix them.
The Marketing Mosaic© Makeover – Live hot-seat coaching where attendees transform their dull, ineffective marketing into powerful, trust-building content.
Who It's For
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Marketing professionals, small business owners, leaders, and solopreneurs who need to know how to cut through the noise and build trust with skeptical, hesitant prospects NOW.​
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Event Planners looking for a high-energy, consistently highly-rated session delivered in a transformational format.
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Business Leaders seeking timely insights on how to uplevel tired marketing in any economy.
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Associations that want to give their members game-changing strategies delivered in a truly unique, highly engaging format.
Organizations looking for Shawna's proprietary session format that leads to real ACTION and ACCOUNTABILITY after your meeting.
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Why choose Shawna?
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Shawna is known as The Buyer Insider© because she has the inside track on how they think, what gets their attention, and what turns them away. That's because she spent 15 years as a corporate buyer overseeing millions of dollars of spend. She was a frequent target of marketing efforts that simply hit the mark because they didn't appeal to the real buyer mindset, so she set out to change that.
As a former corporate planner, she is absolutely repelled by boring lectures that drive audiences to tune out. Her proprietary delivery format is called 'The Most Unique Keynote Ever©' because it's designed to solve all the problems planners hate:
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disengaged/passive attendees
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uninspired lectures
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speakers whose idea of engagement is "talk to your neighbor for two minutes"
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sessions that don't give actionable content
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speakers who don't create the conversations and accountability that lead to real change action when they leave.
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Shawna's deep expertise and incredibly engaging speaking style has led her to stages in 18 countries on five continents, speaking to audiences across all types of industries that have one thing in common: they want more customers. She shares real consumer insights (both B2B and B2C), not just hype: she goes beyond generic trends and digs into the undercurrents and what's really going on out there.
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She speaks with her audience, not at them. Her style has been described as your best friend telling you the truth you need to hear.
She leads them through hands-on exercises that propel learning, retention, and ACTION.
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Not Just Theory & Ideas: Participants don’t just leave motivated—they leave with a clear roadmap of what to do next. The real business value of your meeting is measured by what is actually implemented.
She hates cookie-cutter keynotes! 80% of her insights apply to any industry that has customers; the other 20% she researches deeply and customizes to fit each audience. Shawna looks into your industry, your challenges, and your audience to bring an experience that is highly relevant and immediately applicable.
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Sound like what your audience needs? Schedule a no-pressure discovery call with Shawna.​
Watch Shawna for a sampling of her expertise
“What a speaker! I have so many things I'm going to start doing differently!"
Audience Member
"Really something different than a usual conference you attend!"