How to be More Memorable in Marketing
Only 3% of buyers are ready to buy at any given time. Yet, companies spend a huge amount of their marketing budgets to get the attention of so few. For many buyers today, it’s too late to convert them at that point, because of the growing trust crisis in the world. More than ever, today’s prospects need to be cultivated better over time, so that when they are ready to buy, they think of YOUR company because they already feel a sense of trust, loyalty and engagement. Making your brand “More Memorable in Marketing is crucial.” Otherwise, you’re just a commodity vulnerable to lower-priced competitors.
So how do you stand out, build trust, and become more memorable?. Marketing messages are inundating our culture like never before. Translation: there’s never been a more challenging time to get buyer attention.
As consumers, we’ve all grown savvier about blocking and ignoring what we deem to be irrelevant messaging, and grown intolerant with interruption marketing. We no longer answer the phone or respond to emails. What’s a company to do? How can you break through this cluttered marketing landscape to get the attention of your desired audience?
Discover how to be More Memorable in Marketing Strategies with Shawna.
How can you become top of mind when they’re ready to buy, and build such a strong relationship that they don’t price shop? Join Shawna in this eye-opening session that will leave you will fresh ideas to address your marketing challenges.
Only 3% of buyers are ready to buy at any given time. Yet, companies spend a huge amount of their marketing budgets to get the attention of so few. For many buyers today, it’s too late to convert them at that point, because of the growing trust crisis in the world. More than ever, today’s prospects need to be cultivated better over time, so that when they are ready to buy, they think of YOUR company because they already feel a sense of trust, loyalty and engagement. Making your brand “More Memorable in Marketing is crucial.” Otherwise, you’re just a commodity vulnerable to lower-priced competitors.
So how do you stand out, build trust, and become more memorable?. Marketing messages are inundating our culture like never before. Translation: there’s never been a more challenging time to get buyer attention.
As consumers, we’ve all grown savvier about blocking and ignoring what we deem to be irrelevant messaging, and grown intolerant with interruption marketing. We no longer answer the phone or respond to emails. What’s a company to do? How can you break through this cluttered marketing landscape to get the attention of your desired audience?
Discover how to be More Memorable in Marketing Strategies with Shawna.
How can you become top of mind when they’re ready to buy, and build such a strong relationship that they don’t price shop? Join Shawna in this eye-opening session that will leave you will fresh ideas to address your marketing challenges.
TAkeaways:
Learn why significant shifts in consumer behavior mean the most memorable one wins – not the most persistent or the loudest.
Experience real case studies from companies that created successful marketing campaigns on all types of budgets.
Learn what’s working, and what’s NOT, so you can re-purpose valuable resources more effectively.
Also available as a Half-Day Workshop: a deeper dive with hands-on work and extensive strategy development!
