The New Marketing Mosaic:
How to Stand Out, Build Trust, and Drive Results!
KEYNOTE, BREAKOUT, or HALF-DAY WORKSHOP
The world’s most well-known brands have spent decades and millions of dollars to create a consistent brand in the marketplace. The post-pandemic truth, however, is that customers and prospects no longer respond to a one-dimensional brand message. Distrust of organizations is at an all-time high, so to appeal to today’s evolving B2B and B2C customers, successful brands of all sizes understand a new truth: your image in the marketplace has to evolve.
If you picture a piece of mosaic art, it’s composed with dozens or hundreds of tiny tiles. From far away, it’s a beautiful, cohesive image. Up close, each tile itself is unique – it could stand alone, but it’s so much richer and impactful with all the other tiles. Your Marketing Mosaic© is the same!
Your brand’s image in the marketplace has to evolve today to be what prospects are seeking, or you’ll never stand out. Today, rather than one single slogan (i.e. a single tile), your message must become a composite of unique micro-stories delivered through traditional and/or digital media.
You’ll stand out and build trust quicker when you share not just your features and benefits, but more depth about your company, mission, employees, customers, successes, challenges, quirks, and more. Your prospects want to know more than what you do; they now want your WHO and your WHY more than ever. This is your new Marketing Mosaic©.
In this session, Shawna will share the #1 way to easily create your Mosaic, using assets you already have, as well as new ones you can easily create on any budget. You’ll discover the secrets to expand and humanize your brand’s image through a strategic mix of themes so you’re not turning off prospects by always pitching. You’ll leave with the blueprint to create your own unique and memorable brand story that builds a loyal following and helps you stand out amongst all the noise – most notably, the faceless noise of all your competitors.
Best of all, after this session, your company will become so much more than an impersonal entity in the eyes of prospects, but rather a memorable, likeable, trustworthy group of humans on a collective mission to help your customers succeed. When that happens, you’ll be in a category all by yourself, no longer competing on price alone. As your marketing keynote speaker, Shawna will share the blueprint to get you there.
TAkeaways:
Learn how to create an impactful and memorable Marketing Mosaic© on all types of budgets. One that truly stands out to help you win.
Discover easy ways to capture and share micro-stories about your company, to help your brand build immediate trust better than your biggest competitors.
Learn what’s NOT working, so you can repurpose valuable time and resources toward this critically important initiative.
Post-pandemic customers are skeptical, hesitant, and craving trustworthy brands. Learn how to become what they want most. You won’t just compete on price anymore.
WATCH SHAWNA’S SALES & MARKETING KEYNOTE SPEAKER REEL (BONUS WACKY OUTTAKES AT THE END!)
